Thursday, October 10, 2019
Weddings Events and More E-Business Plan
Weddings, Events, & Beyond E-Business Plan Mary Weathersby Capella University May 15, 2011 I. Company Description Weddings Events & Beyond opened our doors in May of 2002 as a partnership. We have been continually expanding and now are a large firm with six full time planners, six assistants, four full time Accounting and Finance employees, two full time Human Resources employees, my partner, and myself. At this time we have a website that gives examples of our event planning capabilities with some pictures of events we have planned.We have decided to take the next step and implement a more advanced site where our customers can see the stages of their event as it is planned. It is our goal to allow the customer to log into our site at anytime and see what the plans for their event are and request changes if it is their wish. We would also like to implement a Secure Socket Layer so that our customers can pay their account on-line. Making our company more accessible through use of the Internet will help us to expand to the outlying areas that before now were more difficult to reach.The business model that Weddings Events & Beyond is striving to become with the Internet site is that of a ââ¬Å"multi-channel merchantâ⬠or ââ¬Å"bricks and clicksâ⬠merchant. This is the type of firm that has both a physical store, as the primary channel of income, and is introducing an online service. (Laudon & Traver 2010 p. 595) II. Marketing Plan Internet marketing is a little bit more complex than regular marketing in that we as a firm will have to show that we have the capability to develop a more positive and long term relationship with our customers. Laudon & Traver 2010 p. 362) We must develop a marketing plan which brings in all ranges on new customers from the bride and groom and their guests all the way to the business whose events we will be planning. We will be planning to show the consumer our unique qualities and capabilities such as the fact that every st ep of the planning of their event will be available for them to view on our site. This will require opening an account for each customer where they can log on to receive the most up to date work done on their event planning.This will also allow them to request changes until the closing date of their event. The following categories will be included in our marketing plan: A. Target Audience 1. Customer characteristics: We as a firm will be targeting the bride, the groom, and their families for the weddings and for the events we will be targeting the business community and upper to middle class families who normally do not have the time to plan and organize their special events. 2. Age demographic: Will be adults from the 20-50 year range. 3. Customer geographic: At this time we service only the state of Arizona.We travel all over the state as needed by where the event is being held. After implementation of e-business we will be targeting the states of California and Nevada as well. Ev entually with expansion we plan to cover major cities across the US. (Laudon & Traver 2010 p. 345 ââ¬â p. 367) B. SWOT analysis (strengths weakness opportunities threats) 1. Strengths: One of the main strengths we possess is that we are one of only four companies in our area that plans Weddings and Events. We will be the first among the four that will be making a more immediate Internet presence.Making use of our services through the Internet will make us more accessible and give us a wider reach for customer than any other firm. We are the most established firm having been in the business making a name for ourselves for the longest period of time. Our planners have at least an associateââ¬â¢s degree in planning. They have been planners for a minimum of three years and have strong customer service skills. 2. Weakness: At this time we have no planners trained in e-business as will be take approximately four weeks to accomplish.We are right now in only the state of Arizona, but with the implementation of our e-business we plan to expand to cover California and Nevada. In order to do this we will need more planners and assistants. Hiring new people means we need to start training in all areas of our business including e-business models. This training will take time and resources to accomplish. We will also begin competing with other firms located in California and Nevada. These competitors will be listed in the competitive analysis portion of this plan. 3.Opportunities: We are convinced that the opportunity for the firm with the implementation of an e-business presence is great. Being the first firm to make ourselves more accessible to people on the go gives us a greater advantage over our competitors. The implementation of our e-business will allow us to reach outside of Arizona. This will eventually help in leading to country wide expansion. We will be able to advertise our business on affiliate sites such as Invitation sites, bridal dress sites, caterin g sites, and bridal registry sites.With the implementation of Internet marketing through ads, social networking, and search engine optimization we will be able to open up a market that was before now closed to us. 4. Threats: In becoming an e-business we will be implementing both a CRM plan and an ERP plan. We will now be competing with other Event Planners through Internet channels. Occasions, is just one of the other firms that we will be competing with. This firm is introducing a software program that helps the customer plan their own special event.We will need to convince these customers that using our firm will give them better results and free up their valuable time. We will be incurring larger travel expenses as well as payroll increase. If our e-business plan does not show a profit in the next 24-36 months we could lose both the e-business and our ââ¬Å"bricks and mortarâ⬠store. We would have a harder time compensating for the losses. The price of implementing these n ew e-business models will be substantial and if our new Internet site does not bring in the expected increase in business it would be very hard to pay off these expenses.We will need to make sure that we are optimizing our Implementation of the Website through, search engine keywords and other Internet sites that would bring the consumer back to our site with as few clicks as possible. To decrease the threat of our competitors we will need to stay on our toes and keep our website updated as well as making sure that we are ready for anything. C. Competitive analysis: The leading competitors in our field are: TLC Wedding Consultants, which is at this time a two man operation which deals exclusively with weddings and holy communions. Occasions, this is a newly formed Event planner whose main ervice is a software program that helps the customer to plan their own events. Specialty Events, this is a three party team that organizes business events exclusively. This company plans seminars a nd company parties. They have not at this time branched out to work any other events. Competitors brought in to play by our expansion into an e-business will include new business in Nevada and California. Weddings by Nancy, is a firm out of Nevada who have been around approximately three years. They have a site that shows pictures of weddings they have planned and gives contact information for their store.At this time they are strictly a ââ¬Å"bricks and mortarâ⬠firm. Their information website is ranked fourth in the search engine ranking. Events for Every Occasion is out of Nevada. They have three trained planners. Their website gives information about the types of events they plan as well as pictures and has reviews from previous customers. This site is currently ranked second in search engine results. Anywhere Anytime Events is a full service firm of three planners working in California. This firm has no website at this time. They do have newspaper and television ads and a client base of about six regular firms that they plan events for.California Event Planners is full service firm with a website that has customer reviews, photos, and contact information. They ask for permission to e-mail visitors to their site, they are at this time ranked number one in search engine results. This is the site we need to bump and take over in search engine results. Our firm, Weddings Events & Beyond, is the only full service planner in a 100 mile area. We are the largest firm and will be the first to become a major presence on the Internet offering to allow customers access to their planning results 24 hours a day. D.Marketing Strategy 1. Promotion: We will be promoting our firm through Social Networking on both Facebook. com and MySpace. com. It is our intention to put our name and services on the websites that reach the largest population possible through as many internet sites as possible. Social networks are one of the most used ways of communication with others . Facebook. com logged over 300 million members worldwide in September of 2009 and had 92 million unique visitors while MySpace. com logged 130 million members worldwide with over 64 million unique visitors. (Laudon & Traver 2010 p. 21) Promoting our name and services on these two social networks would help us reach a significantly larger audience that any of our competitors. We will also be using the services of Search Engine Optimization to help us use the right key words to make sure we are accessible to the customers looking for wedding and event planners. In order for the customer to find us using a search on the Internet we need to be able to be located by search engines. Through the use of Search Engine Optimization we will know the appropriate terms for use in order to be more easily found.Using this service will also help to ensure that we are linked to other sites that will put us closer to the top of search results. (SEOmoz) 2. Advertising: We will be adding a new form of advertising to help us with moving into the new e-business market. In addition to our usual advertising of yellow page and newspaper ads we will also begin Internet marketing. We will be using two forms of Internet marketing: ââ¬Å"Viral Marketingâ⬠which is the ââ¬Å"process of getting customers to pass along a companyââ¬â¢s marketing message to friends, family, and colleagues, which is the online version of word of mouth. (Laudon & Traver 2010 p. 390) This type will help get our name out there faster than in the real world. The second form of Internet advertising we will be using is that of ââ¬Å"direct e-mail marketingâ⬠. This type of marketing is highly effective. We will be sending e-mails to a group of Internet users who have shown interest in our services at one time or another. With this kind of advertising we would send out regular e-mails to people who have pulled up our website and asked to receive e-mails from us. The customer would then have to ââ¬Å"o pt-outâ⬠to stop receiving the e-mails. (Laudon & Traver 2010 p. 43) This form of advertising is a mix of both on-line and off-line marketing since we will be using both the printed off-line version as well as having Internet advertising. 3. Public relations: Both through word of mouth and viral marketing we will be working on our public image helping to increase our public relations. As long as we stay true to our word and keep our customers happy this should not be a problem. III. Customer Relationship Management (CRM) Customer relationship management (CRM) is the repository of customer information it will record and save all contacts a customer or prospective customer makes with our firm.This plan will also generate the customers profile from what they initially gave us upon entering our site through what categories they view concerning interest in types of events. There will also b e features that are possible for the event. (Laudon & Traver 2010 p356) This is how we will k now what our customer is interested in and give a general idea of their price limitations so that an initial plan can begin being implemented. The touch points that we will be using are: telephone network, Internet, mail & fax, staff contact, and our sales force.As part of our Internet touch point we will be asking visitors to our site for personal information and permission to e-mail them. We will be collecting data through sites that deal with all aspects of weddings and other events as well as sites that deal with bridal registry sites, incitation engraving sites, and visits to our facebook and MySpace sites. 1. Map of customers relationship with the firm. This will let us know how we got this customer as well as this customerââ¬â¢s preferences and if they refer any new customers. We will also be keeping a log of emails and phone conversations with customers throughout the planning of their event. . Product and usage summary. This will let us know which of our services each cu stomer is looking for and how often they return to us to help plan other events. 3. Profitability measures. This will let us know how well our Internet advertising is doing and if it is bringing in new customers. 4. Contact history. This will be summarizing the customers contact with the firm across delivery channels such as Internet and hard copy advertising. 5. E-mail company responses. This will help us to know how our email advertising is doing and how many people have come to our site and signed up for email from us.IV. Architecture plan Weddings Events & Beyond will require a multi-tier architecture plan. Since we already have a web page which lists our services and how to contact us we will need to build on this site to include, customer contact information, plans for events, security for customer payment of services, email integration which will allow customers to correspond with their planner, and a section that will allow employees to communicate with each other concerning finance, human resources, and management communication within the firm.This will require us to outsource to another company to produce the necessary hardware components. We will be implementing the following components: 1. An e-commerce website that will be hosted by NetSuite. com allowing us to scale our business with an application that ties the business together across E-commerce, Marketing, Supply Chain Management, Customer Relations Management, Financials, and Human Resources. This website will expanded to help track customer contact, customer event plans, customer e-mail capabilities, a Secure Socket Layer for customer payments, and employee communication capabilities. . New staff that will be in charge of maintaining this system as well as training staff on the new system. At this time we estimate that we will need two to three new employees that will do this. 3. New equipment and software to facilitate e-business. The new equipment will be computer systems that will be netw orked and implemented with the modules for our e-business expansion. The software will also be for working with all NetSuite models including ERP, CRM, and SCM, Competitive Vision, our competitive tracking firm, and BPIR our new benchmarking partners.V. Enterprise Resource Plan (ERP) The ERP plan that we will be implementing will make access to financial data and all aspects of the Human Resources Department easier for our staff. This will allow the staff to run credit information on prospective clients as well as work up account information so our finance department can accurately prepare invoices, spreadsheets, and all other accounting data. This will also allow planners to input their own expense reports for quicker calculations.The Human Resources applications of the new system will make it easier for staff to check their time sheets, medical coverage, 401k, vacation and sick dayââ¬â¢s status, and commission status. This should cut down on the amount of time needed by that de partment to do this for each staff member. The implementation of these two systems will also make it easier for management to review all of this data without the need of printing multiple reports freeing up the time needed for this from all departments. VI. Supply Chain Management (SCM) The scope of our SCM needs at this time is limited to information and inancials. We will be working with NetSuite in this area as well, to maintain integrity with our other systems. We are a service organization that helps our customers decide and plan the aspects of their special event. We work closely with caterers, floral designers, Churches and reception halls. We do not make deposits or pay for any of these things. However, we do keep tabs on what stage of planning these services are at, in order to keep the customer up to date but at the same time not bogged down by all these companies calling them. (Laudon & Traver 2010 p. 77 1. Information chain: We will need to maintain customer information so that we can keep up to date information on our site for each customer. The information we will need concerning the customer is: A. Name B. Billing address C. Telephone number D. E-mail address E. Vender Preferences (so we know who we will be working with) 2. Vender information chain: We will also need to maintain information on all the vendors that we work with as well as full descriptions of what each vendor offers. The information we need from each vendor is: A.Name B. Address C. E-mail or website D. Telephone number We need to have this vendor information so that the customer knows what each one offers and can save the time it takes to call around looking for the right vendor. This will help to narrow the choices thus making it easier on the customer. The knowledge of what each vendor offers is crucial in helping to save time for our customers. We would also like to add links for the different vendors to our site so that the customer can shop around from our site in as few cli cks as possible.In return the venders would also have a link to our site posted on theirs. 3. Financial flow: For this area we will need to make it possible to maintain the customerââ¬â¢s credit card number and verification code. This will also make it possible to help our customer even further by allowing us to keep records of what the customer wants from each vendor and verify payments have been made. VII. Competitive Tracking (Knowledge Management) We have found that there is a need to implement a program for competitive tracking in order to better understand our business environment.The information that will be gained from a competitive tracking system will help us in making key business decisions for the entire firm. In order for us to remain competitive with other planning firms we need to understand what they are doing, (Competitive Vision 2011) We have decided that it would serve our interests best at this time to get a software program through Competitive Vision. This pr ogram is a web based competitive intelligence solution offering as easy way to collect, organize, and evaluate competitive information.Some of the benefits of implementing this software would be: * Better understanding of our competitive landscape * Enhancing our strategic planning process * Facilitating more effective information sharing among our shareholders * Lowering costs related to the competitive intelligence effort. Through this software we will be able to view competitive information in an SWOT business model. We will be able to create industry and competitor profiles. The competitive tracking information will be consolidated for easier understanding and be managed in real time. The cost of this software program will be $ 500. 0 per month for the first five users. As we continue to expand into other cities across the United States we will be able to expand our user base at which time our monthly fee would go up to compensate for those additions. Implementing this competiti ve Intelligence software will take the guesswork out of finding out what our competitors are doing. VIII> Benchmarking. Benchmarking will be in partnership with BPIR (Business Performance Improvement Resource) which is a firm that helps in the process of finding how to improve our companyââ¬â¢s performance standards and researches the performance standards of our competition.We want to keep a customer service rating of 100% satisfaction and a performance rating of 95% and higher. This is our current level as we make the plans for implementing our e-business. The changes that are going to be happening over the next 8-12 months should no cost us the satisfaction of our customers. Through BPIR we will be conducting a quarterly review in the following areas: 1. Best Practices which are the practices that are known to produce the highest results. 2. Performance Measures which is a periodic review to see whether our staff is performing at their peak. 3.Self Assessment which is an asses sment each employee takes showing how well they think they are doing 4. Competitor Analysis which is a system that helps to show how our competitors are doing and what level their benchmarking is at. 5. Website reviews which is how we will determine how effective our website is and where we rank in search results. This will help us to make sure that we are able to continue being the first choice of our prospective customers. IX. Conclusion. As you can see there are quite a few things that will be changing once we break into the world of e-business.We are looking forward to the time when this implementation and training process are completed. As it is we have a long hard road ahead of us. But, taking our ââ¬Å"bricks and mortarâ⬠firm to a ââ¬Å"bricks and clicksâ⬠firm will be step in the direction of progress which every firm must go through eventually. This is a large step but one we must take if we are to stay ahead of our competitors. This type of business model fall under the description of an e-tailer, meaning we have a regular firm with an Internet website that handles the Internet side of our business. Our website will be based on a sales revenue model. (Laudon &Traver 2010 p. 8 & 70) The implementation plan we have outlined will have an economic impact on the business because the initial cost of implementing the ERP, SCM, and CRM will be expensive. We estimate total cost of core services to be in the price range of $ 100,000 dollars. This includes the website development and hosting. The cost of competitive tracking and benchmarking will be separate as well as the man hours that it will take our people to become trained. The cost of competitive tracking will be $500 dollars per month through Competitive Vision. The benchmarking will be approximately $500 dollars through BPIR ever quarter.The risks we take in this are that we would be putting all this money out to become an e-business and there are never any guarantees that we will be succe ssful. By implementing our e-business we will be mortgaging our current business model but, this would be the case with any kind of expansion process. The benefits of this plan are that we would be able to reach a larger customer base and begin servicing California and Nevada before moving into those areas full scale with a new store and new employees. Future forces that would affect us would be if any of our competitors also implement this same idea.We are looking at this happening in the next five years but we plan to be well ahead of the game by that time. This plan at the onset will mean more work for our management staff but once it is fully implemented and our people are fully trained they will be able to do twice as much work in half the time. This will free up more time to give our staff the necessary evaluations to verify they are doing their jobs right. As you have seen every member of the firm will need to be trained in the new systems and we will need to hire new employe es who have the necessary e-business knowledge to help us succeed.The final thing we need to include here are the timelines for implementation and training. The implementation is estimated to take between six and eight months. Executive training will begin around two months before completion and be accomplished in three hour increments, three times a week for four weeks. This is so that we will be ready when full implementation is accomplished. Staff training will begin one month prior to completion and will be done in three hour increments twice a week for four weeks ending on or around the completion date.X. References Laudon, K. C. , & Traver, C. G. (2010). E-commerce: business, technology, society. Upper Saddle River, NJ. Prentice Hall. SeOmoz. (n. d. ) The beginners guide to SEO. Retrieved April 15, 2011 from http://www. guides. seomoz. org . Competitive Vision. (n. d. ) Retrieved June 1, 2011 from http://www. competitivevision. com BPIR (n. d. ) Business Performance Improvemen t Resource. Retrieved June 3, 2011 from http://bpir. com NetSuite (n. d. ) Retrieved on May 24, 2011 from http://www. netsuite. com
Wednesday, October 9, 2019
Hopi Indians Essay
The name ââ¬Å"Moqui,â⬠or ââ¬Å"Moki,â⬠by which they have been popularly known, means ââ¬Ëdeadââ¬â¢ in their own language, but as a tribal name it is seemingly of alien origin and of undetermined signification Bandelier and Cushing believed the Hopi country, the later province of Tusayan, to be identical with the Totonteac of Fray Marcos de Niza. The Hopi first became known to white men in the summer of 1540 Located in Arizona Buildings like steps Natacka Festival: This festival is somewhat like Halloween, only the trick and treaters are adult men. During the 9-day Hopi purification ceremony, giant Natackas (men in costume) go from house to house, begging. The Natackas hoot and whistle if they are turned down. Jewelry: The southwestern tribes used turquoise to make jewelry, and still do. They believed turquoise was the stone of happiness, health, and good fortune. Before kids could become adults and marry, they had to pass a test of courage. Girls would go off with the women, and boys with the men. The actual coming of age ceremony for each individual was secret. But all ceremonies were tests of courage. Infants: A blanket and a perfect ear of corn were given to an infant child. Parents couldnââ¬â¢t name the babies, the village leaders had to. Naming a baby was very important to the Hopi. Everyone in the village made suggestions. The parents would not be the ones to finally name the baby. That honor was reserved for the tribal or village leaders, not the parents. But everyone in the family could come with blessings and give suggestions of names for the baby. Have their own reservation called Hopi Reservation The Hopi Way is one of peace and is holistic; their name Hopituh Shi-nu-mu, can be interpreted as ââ¬Å"The Peaceful Little People.â⬠All of daily life is part of their religion, and their belief is to help others improve their life. Twelve clan groups, called phratries, have many clans within them, each with its own ceremonies and sacred fetishes. Though men are the religious leaders, the children inherit the clan of their mother. Though the men own the livestock and the fruit trees, the women own all the land, even that under the fruit trees. As many as 24 varieties of corn are grown and due to arid conditions the roots may grow 20 feet down. Each plant has many ears of corn. To supplement the staple of corn the Hopi gather more than 100 wild plants. Kivas are the center of religious life and are mostly used by the men. Stone walls line the underground chambers and a hole sipapu in the floor of the kiva symbolizes the exit from the ant peopleââ¬â¢s domain. Religion is life for the Hopi and binds the village into a solid community. Most ceremonies relate to rain. Katsinas or kachinas, of which there are about 350, are the guarding spirits that come down from their world at winter solstice, remaining in the people until summer solstice. Saquasohuh is believed by some to represent the Hale-Bopp comet. The Wuwuchim ceremony includes a song that tells of this, and this song was sang in 1914, preceeding WWI, in 1940, pre WWII, and again in 1961. The Hopi say that the emergence into the Fifth World of the future has begun. The sacred clowns of the Hopi have a unique function in their society and the religious right to enact by negative example what should not be done. Humiliation and ridicule are their methods, and no one is immune to their rudeness. Stripping another naked is not going too far. Misbehavior of people in the community is dramatized, and the culprit takes the hint. The clowns are the ultimate tradition keepers. If work needs to be done the clowns recruit the workers. They cannot be denied. White ways, such as money, missionaries, and teachers sent to the Hopi have been the subject of the clownsââ¬â¢ derision. The Hopi are skilled in weaving, dyeing, and embroidering blankets, belts, and kilts. Their textile work is durable, and shows a great variety of weaves. The dark-blue blanket of the Hopi woman is an important article of commerce among the Pueblos, and their embroidered ceremonial blankets, sashes, and kilts made of cotton have a ready sale among neighboring tribes. Although the Hopi ceramic art has somewhat deteriorated in modern times, fair pottery is still made among the people of Hano, where one family has revived the superior art of the earlier villagers. They weave basketry in a great variety of ways at the Middle Mesa pueblos and in Oraibi; but, with the exception of the familiar sacred-meal plaques, which are well made and brightly colored, the workmanship is crude. The Hopi are clever in making masks and other religious paraphernalia from hides, and excel in carving and painting dolls, representing kachinas, which are adorned with bright feathers and cloth. They likewise manufacture mechanical toys, which are exhibited in some of their dramatic entertainments. Nowhere among the aborigines of North America are the Hopi excelled in dramaturgic exhibitions, in some of which their imitations of birds and other animals are marvelously realistic. Most ceremonies relate to rain. Katsinas or kachinas, of which there are about 350, are the guarding spirits that come down from their world at winter solstice, remaining in the people until summer solstice. White ways, such as money, missionaries, and teachers sent to the Hopi have been the subject of the clownsââ¬â¢ derision. The clowns are the ultimate tradition keepers. If work needs to be done the clowns recruit the workers. They cannot be denied. The sacred clowns of the Hopi have a unique function in their society and the religious right to enact by negative example what should not be done. Humiliation and ridicule are their methods, and no one is immune to their rudeness. Stripping another naked is not going too far. Misbehavior of people in the community is dramatized, and the culprit takes the hint.
Risk Management Research Paper Example | Topics and Well Written Essays - 2500 words
Risk Management - Research Paper Example Traditionally, the financial function was seen in respect to financial reporting and control. The modern theory of risk management reflects on the financial function in respect of financial policy and financial decision making. This comprises an organizations operational, business and economic risks. There are various risks that are unacceptable which includes insurance risks, capital market risks, a market for replacing and equalizing such risks has been developed (Adams, Fà ¼ss & Gropp, 2014). The paper identifies the issues in the risk management and its significant impact to the financial decisions of the manager of an organization. The paper also identifies the relevance and approaches to the risk management practices. Additionally, the impact of the new risk management regulations is critically evaluated. There are mainly two types of risk in finance namely, systematic and unsystematic risks. Systematic risks are the one which are uncontrollable by the organization and unsystematic risks are the ones which are controllable by the organization. Interest risks, market risk and inflationary risks come under systematic risks and liquidity risks, credit risks and operational risks fall under unsystematic risks (Edgar financial market analysis, 2015). Various risks faced by managers of the organizations are descried under in details. Market Risk- This type of risk deals with unfavorable price or instability that affects the assets contained in an organizations portfolio (Edgar financial market analysis, 2015). It can be explained as the doubt of a financial institutionââ¬â¢s earnings which arises from changes in the market conditions like the price of an asset, interest rates and market liquidity. Credit risk- This kind of risk takes place when one falls short to realize their commitments towards their counter parties. Sovereign risk and settlement risks are types of credit risk (Federal Reserve financial market analysis, 2014). Sovereign risk
Monday, October 7, 2019
Two Strategy Questions Assignment Example | Topics and Well Written Essays - 500 words
Two Strategy Questions - Assignment Example In the measurement stage, the products output were measured according to the set out expected performance. Analyze phase considered the merits and demerits of the products. Orkut was a social media platform which did well in some countries, but not as compared to Facebook. Google translate enabled users to search for information in different languages, though the languages were insufficient. Google earth pictures were vague and one could not see the directions in case of difficulty. Gmail application was a computer web based operation and due to technology changes, users suggested a mobile version. Lastly, Picasa enabled users to store and edit their photos online. The improve stage saw major shake ups in Google internal operations. The social network Orkut was scrapped due to low numbers. Google translate was added forty more different translation languages. Sky, ocean, Google map and navigation were also included on Google earth to improve the quality and features from the satellite. Mobile Gmail was introduced for all wap enabled phones. For mass Google presence on the internet and entertainment industry, it purchased the reowned video streaming company, you tube. Google controls its operations through the use of feedback from its users to avoid their dissatisfaction. Feedback is collected by Google employees who work in teams for efficiency. The changes in internal operations are effective as Google has managed to stay at the top after continuous improvements. Changes from way back have yielded extreme profits over the years in Google, and therefore, improvements in internal operations are vital. Corporate culture is the accepted norms, values and systems that define an organization and undertaken to meet its objectives. Corporate culture helps strategy execution in a number of ways. First, it fosters innovation. If an
Sunday, October 6, 2019
Slingshot Video Reflection Assignment Essay Example | Topics and Well Written Essays - 500 words
Slingshot Video Reflection Assignment - Essay Example Drag racing are not only fun to watch but also more engaging when one take it seriously from a mere spectator to a participant. I may not be a drag racer myself but I have been to one of the races and I can relate to the adrenaline and ââ¬Å"highâ⬠that the racers could feel in drag racing. Our need for speed will always be there and this fascination for speed was the motivation of the growth of drag racing from a mere small number of slingshot dragsters to a major grandstand spectator event with all the sponsors and media exposure. Drag racing however did not start as big as it is now. Upon watching the video, it only had approximately 300 spectators with a meager price of $10. I was not however surprised with its humble beginning. Reflecting on it, almost all sports and endeavors started small and this includes drag racing which started from its slingshot beginnings. With the commitment of its early organizers such as Bob Joehnuch and the support of its spectators, the sport eventually grow to become a major grand spectator event. Its history as it unfolded in the video took a regular course of having the fascination with cars fueled by the strong economy of the United States after the Second World War where enthusiasts had the money to customize high speed cars which were still slingshot cars during that time. And just like any sports, spectator or hobbyist magazines that recorded outstanding came out that supported the sport. And to make the sport mainstream and acceptable to everybody, regulating bodies we re organized such as the 1951 National Hot Rod Association (NHRA) that provided the guidelines of safety for drag racing making the sport acceptable to all and eventually grow to become a grandstand spectator event not only in its country of origin in the United States but also elsewhere in the world. Thinking about it, there was really nothing extraordinary about the history of drag racing from its slingshot origin to its present state. In
Saturday, October 5, 2019
Congressinal committee hearing simulation Essay
Congressinal committee hearing simulation - Essay Example On provision of temporary work visas, the bill aims at increasing the availability of a workforce that is non-immigrant with the main aim of reinforcing the existing workforce. I therefore suggests adoption of the bill on the basis that it would commit resources necessary to streamline and modernize current immigration legal systems.Similarly,the bill apart from playing a pivotal role in securing the borders would make regulations tough but not punitive program for guest workers in the United States. The bill covers the business and labor aspects that take into consideration future plights of the workforce. It entails the chances of those under worker program being considered for permanent residence application. Under this tittle, issuances of both permanent and temporary visas are covered. It incorporates aspects of AgJOBS and DREAM ACT. This is to cover undocumented people and workers on agricultural sector respectively (Eule 22-25). Eligibility and requirements The bill is compreh ensive under with its guidelines on those who are eligible for immigrant programs and details of requirements. Workers will need to apply for visa considerations if they have been the United States for at least six years. The applicants need to have a clean integrity records and must have not been convicted in more than three occasions. In the same line, applicants should be admissible under the prevailing legislations. However, this group will not be privileged to benefit from Medicaid, affordable care act, and food stamps. It is recommended that those who have had their application pending for the past five years or even more be considered. The nature of the bill and the fact that it directly influences the revenue collection needed by the various State governments motivates me to vote for the guest worker visa program bill. The other reason is that, security concerns with the bill in terms of border security is a matter that can easily be kept in check by the immigration regulati ons with least interference from the new bill. The decision to vote for this bill is purely because of its general and long-term benefits to the state and even to the guest workers. The sensitivity of the bill therefore pushes me to vote without putting many considerations on party lines but purely on personal conviction.Similarly, the issue of temporary visas would make those who previously stayed and work illegally in the United States come up and apply for the temporary visas. This is because there security and stay in the United States would have a legal backing even if it is temporary. It is my contribution that the six-year period placed as the least number of years to qualify for work visa application be amended. Six years is a long time based on the individualââ¬â¢s contribution to the state. These years should therefore be reduced to three. If such an amendment is effected, then it would encourage influx of gifted expertise from other states. This would in turn facilitat e further revenue to the United States government that could be in return invested in other sectors. Additionally, the amendment plays a pivotal role in filling workforce deficits in areas such as the agricultural and economic sector (Eule 71-73).
Friday, October 4, 2019
Should US continue trade with China Essay Example | Topics and Well Written Essays - 1750 words
Should US continue trade with China - Essay Example In my opinion, United States should continue to trade with China. Many challenges that the U.S economy faces are usually domestic in nature, however, it is still important for investment to take place and the two states to continue trading. Thesis Statement: While the trade relationship between China and United States is not smooth, the benefits reaped are far much worth. History of U.S and China Trade relationship Lovett, William, Alfred Eckes, and Richard Brinkman. U.S. Trade Policy: History, Theory and the Wto. New York: M.E. Sharpe, 2004. According to Lovett, William, Eckes and Brinkman, former British Colonies were the giants when it came to international trade. As the authors stated earlier America, was only one of the states which participated in trade. At that time, the economy of the American British colonies was only considered to be extractive. Most of the commodities such as fish, lumber among other commodities were only traded within the empire. Different types of trade and manufacturing were all prohibited in the British Empire; hence, people were required to purchase goods from Asia via the England route, rather than participating in direct trade with Asians. There was colonial unrest because most of the Americans were excluded from what most termed as successful China Trade. On page 36 of the book, the authors assert that the demand for goods from China grew even after the Revolution. The authors state that in 1850s, trade between Britain and its international partners from Asia grew. By 1890s, as the authors assert, Britain already owned more than half of all the trade exports. When the Americans saw that the Great Britain made so much profit from trade, the Americans became more than interested in trade and wanted to make such profits on their own. The Americans started trading directly with China, and with the volume being comparatively small, China was viewed as a crucial player in this trade. Chai, Joseph. An Economic History of Modern Chin a. New York: Edward Elgar Publishing, 2011. Print. According to Chai, trade between China and other trading partners like the Americans declined in 1850s. Chai argues that the international environment only became favorable for the economy growth for a state like China in the year 1979 to 2009. The author points out on page 239 that the U.S and China trade troubles did not begin recently but years ago. Chain points out that the growing conflicts between China and states like the U.S grew because the foreign exchange from Chinaââ¬â¢s reserve was growing due to trade. As a result of this, China also became a trade giant when it overtook the U.S and other European states and became one of the largest exporters. Chai affirms on page 239 that despite China making great profits from the booming trade, Europe was still a leader because it offered different states a market that was more receptive for goods from America. The U.S foreign trade grew enormously, but Chinaââ¬â¢s trade only remained at a favorable but constant level. According to Chai, China is there today because it maintained an exchange rate that was fixed. This is the exchange rate that has led to the emerging symptoms of currency undervaluation. In the year 2008-2009, China accounted for about 39% of the total trade gap with the U.S. This issue, according to Chain was one of the contributors of China being
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