Web technology Essay Example | Topics and Well Written Essays - 2000 words

Web technology - Essay ExampleNow try engines are working in this regards and comes with the solution of individualise search so as give its users search results based on the user demographic information and interests and taste. In addition, these eld search history endure be also maintained by search engines, which users can see on later days.Aim The study of personalized web searching go out provide an opportunity to learn how different personalized search engines works and make use of user specific information for assisting web-searching process.Implement a prelude web searching system (prototype) based on the design and refine the searching mechanism and the system designed to further improve its effectiveness by means of comparison with other methods.In this section, initially a definition and benefits from the personalized search will be presented than after history and preliminary analysis of some personalized search engines (Google, Yahoo and MSN) will be presented. A fter that, various tools and technologies that are going to be used for this project will covered in methodology section.Personalized search is the fine-tuning of search results and advertising based on an individuals preferences, demographic information and other factors. Presumably, the better a search engine understands a users interests and preferences, the better able it is to target search results, advertising, sponsored links, etc. Johnson 2005After definition now question arises, why these days so many big giants (companies) are interested in providing personalized search. The next few paragraphs will give answer to this question. The first benefit is financial. check to Johnson (2005), personalized search drives financial benefits both in short term and long term. In the short term, advertisers increase revenue by targeting ads and promotions at the users who